Since 81% of American consumers own a smartphone and the average person spends over four hours a day on their device, taking advantage of geofencing means it just might be the best investment you’ll ever make.
Rather than spend thousands of dollars on a traditional ad that will yield a low response, you are getting your product or service in front of the people most likely to buy it based on where they are or what they are doing. Research has shown that location-based advertising is 20 times more effective in generating returns than traditional advertising.
Geofencing draws upon the same mindset as “impulse buying” at grocery stores; when something is right in front of a customer, they are more likely to purchase it. Geofencing also offers enhanced opportunities for customization.
There’s just one conclusion: Geofencing is the obvious choice.