Geofencing Lesson 3: LOB One-Liners – Easy Geo

Geofencing Lesson 3: LOB One-Liners

Line of Business Specific One-Liners

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Automotive Industries

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  • Do you offer discounts to our heroes? With Geo-Fencing and our targeting groups we can make sure our heroes know about your discount, particularly when they are in specific parts of the city.
  • (Glass company) Ask them if they do emergency repairs or installation. Most people looking for windshield replacements need it done quickly and efficiently, and our heroes have definitely earned quick and trustworthy service.
  • Many Veterans and other heroes like to repair their own vehicles or they have a special automotive project that they work on as a hobby. Parts stores are crucial to their continued work and we would like to help bridge the connection between our heroes and a supportive parts retailer. We can get your ad out in front of these customers as they near your competition. How does that sound?
  • As a car dealer, wouldn’t it be great if your ad showed when people were near other dealerships? You’ll be targeting people you know are in the market for a new car. We can do that with our geofencing program.

Contractors

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  • Geofencing can help your company stand out among the other contractors in the city.
  • People spend a lot of their time on mobile devices. How many of your competitors do you think have an ad popping up on users’ screens? Be the first.
  • Some people walking into a home improvement store become overwhelmed. We can have your ad pop up when potential customers approach local home improvement stores, letting them know you’re ready for the job.
  • We can target all home improvement stores anywhere, with Geo-Fencing.
  • We can target homeowners with an interest in home improvement, with Geo-Fencing
  • We can target Real Estate Investors that are always looking for good local contractors, with Geo-Fencing.

Employment

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  • Do you offer discounts to our heroes? With Geo-Fencing and our targeting groups we can make sure our heroes know about your discount, particularly when they are in specific parts of the city.

Finance

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  • Many people would like to begin investing their hard-earned money, and they deserve a professional and collaborative adviser/broker to guide them through the process. We can help you reach more of your target demographic with Geo-Fencing and our targeting groups.
  • Many people supplement their retirement plans by purchasing stocks and/or mutual funds? These honorable men and women need an adviser to assist them in making the best decisions for their future. We can help you reach more of your target demographic with Geo-Fencing and our targeting groups.
  • (Financial Adviser/Broker) Do you work with any of the 529 Plans for your state? Many younger families look to the future of their children and need some guidance from a knowledgeable and supportive adviser. We can help you reach more of your target demographic with Geo-Fencing and our targeting groups.
  • (Estate Planning) Veterans often contemplate the implications of death more than the general public, and for this reason they are more likely to hire someone to help them with their estate planning needs. We can help you reach more of your target demographic with Geo-Fencing and our targeting groups.

Funeral & Cemetery

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  • While funeral planning is a very emotional time, family members are often looking for options. Let’s target local funeral homes so the bereaved see you as an option.
  • Many people like to pre-plan their funeral particularly those 50 and older. We can create an ad targeting this demographic, letting them know about your funeral planning services.

Health & Wellness

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  • Want to gain customers who aren’t quite happy with their current gym? We can have your ad displayed in the vicinity of your competitors.
  • We can target local sporting goods stores and health food chains to let gym-goers know about your services.

HVAC (Heating and Air Conditioning)

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  • Mid-afternoon, things start to get really hot. We can have your ad show at those magic hours so that people suffering with a broken air-conditioning unit know you’re available to help.
  • When things get cold and people are dealing with a broken heater, we want your ad to pop up on their phone showing you are the company to help warm them up.
  • With the Winter/Summer months coming up, many people are going to need some much needed support to maintain their heater/cooler, with Geo-Fencing we can help you reach more people letting them know you support them using our targeting groups.

Home & Garden

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  • (Nursery – Plant Store) As a small nursery, competing with the large home-improvement stores can be difficult. We can display your ad in the areas surrounding your competitors, so they know about you and give you a try.
  • (landscaper) We can have your ad pop up on peoples’ phones when they go to local nurseries or home improvement stores to let them know you can do the work for them and help make good landscaping decisions.
  • (pool service) It wouldn’t do you much good to place an ad and have it viewed by apartment owners. We can target your ad to homeowners, and even further target a specific age range to help you gain more business.
  • Do you do emergency repairs? Many people would appreciate the support of a company willing to help them in crucial situations, using Geo-Fencing we’ll let them know you support them and your ad can show you do emergency repairs.

Insurance Services

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  • Target marketing allows you to make sure your marketing dollars are only spent on people who might actually call you for service.
  • Always remember that just about every adult is required to have some type of insurance and we are looking for supportive insurance agents to guide locals through the process. Using Geo-Fencing we can help you reach more people and gain more clients. Our targeting groups will help you focus on the demographic best for you.

Mortgages & Loans

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  • Potential homebuyers want to work with a good mortgage company. We can have your ad displayed as they drive past some local homes for sale.
  • We can help you target individuals who are more likely to qualify for a mortgage and have sufficient income to purchase a home.
  • With our monthly reports, you will know where your ad is being viewed. This gives you an overall idea of where your marketing dollars can be best spent.
  • Imagine an ad with your head-shot and a simple statement like: “Want to buy a home?”. Who doesn’t want their own home?

Pet Services

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  • Want your advertisement to show at the local dog park? We can do that.
  • As a dog walker/groomer, most of your customers pay a lot of attention to their pets and even spend the extra money to shop at the big chain pet stores. We can show your ad at these locations so that pet lovers know you love pets too.
  • Many of our older generation need help with obedience training. I hope you’re the company that can work with them. Using Geo-Fencing we’ll help you let them know you support them with our targeting groups.

Plumbers

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  • Do you offer discounts to our heroes? With Geo-Fencing and our targeting groups we can make sure our heroes know about your discount, particularly when they are in specific parts of the city.

Professional Services

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  • Choosing a hair salon/barber is important, because most people want to build a working relationship with the person who cares for their hair. We can help you with Geo-Fencing by letting locals know that you support the community with our targeting groups. Always ask if they have any discounts or promotions for our Heroes!
  • The largest households and older householders are the best customers of personal care services such as haircuts, massages, manicures, and facials. Householders aged 35 to 64 spend 8 to 14 percent more than average on this item. We can help these businesses with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
  • Massage therapy is a huge market in the United States. It is estimated that in 2017, massage therapy was a $16 billion industry in the Unites States, this is far more than the industry projection of $11 billion.  We can help you get a piece of this pie with Geo-Fencing by letting locals know that you support the community.
  • (Day Care) Choosing a quality day care is an important decision for parents. We can show your ad around competing day cares so that parents in the hunt come check you out.
  • (Tattoos) Show off your work. We can create an ad that links to your site so that potential customers can see your skills!

Real Estate

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  • Are you tired of wasting your marketing dollars that you can’t track? We can help you reach more of our Heroes using Geo-Fencing with our specific targeting groups and we’ll send you a traffic report at the end of the month to show you where your ad was seen and how many contacts you received. How amazing is that?
  • Would you be interested in a program designed to help you stand out in the sea of real estate agents? We can help you reach more of our Heroes using Geo-Fencing with our specific targeting groups.
  • Want your ad to pop up when qualifying customers drive past a home that’s for sale? We can target specific locations and even specific demographics so you know you are spending your marketing money wisely.
  • I’m sure you would like to spend less money on those pesky business expenses. Right?We can help you reach more of the people you want to target using Geo-Fencing with our specific targeting groups.

Restaurants

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  • Want to target foodies in a specific area? We can do that with geofencing.
  • Suppose your competitor down the road gets all the business because no one drives further down the road. What if your ad popped up when people drove to your competitor, giving them a little incentive to keep driving down the road.
  • Want to steal business from your competitors? We can geo-target their addresses so your ad pops up, letting people know you have great food.

Senior Care

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  • We can help you target your marketing to individuals in specific age groups, so that your message is broadcast to the right people.
  • We can target local VA hospitals and Veteran Service Organizations so that these men and women know you support them when it comes time to make a decision regarding retirement care.

Your password for the Geofencing Final Exam is “g30f3nc3”

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