Action is
King:
Adding action to your ad makes it stand out to customers and entices more clicks. According to recent studies, ads with animation were clicked on 125% more often than static ads!
ultimate Guide to great mobile ads
Action is
Less
is More:
You’re working with limited screen space, so you don’t want to annoy your audience by screaming at them, and assaulting their eyes with a visually busy banner.
Ads with copy that’s 10 words or fewer perform 67% better when it comes to click rates. In other words, keep your message short and sweet and let your visuals do the talking.
always include
a call to action:
Featuring a CTA with the words “buy now” improves visitation rate performance by 51% over the average, so depending on what you want the user’s next move to be — watch a video, learn more, and so on — you always need to encourage them to take action.
