What is Geo-Fencing?

Geo-fencing delivers maximum benefits by displaying advertisements that utilize GPS on a user’s smartphone when a person enters or leaves a particular geographic area. Think of Geo-fencing as a digital boundary that can be as large or small as you want, wherever you want!

Here are some sample locations a Real Estate Agent can target:

  1. Homes listed for sale, in any zip code, any area or even an entire city
  2. Apartment buildings, targeting renters over 30 years old (i.e. 1st time home buyers)
  3. Every home in any zip code, any area or even an entire city (listed and not listed)
  4. Veteran households, entire military bases, Veteran clubs

Again, as an example; a Real Estate Agent can also target people who meet any of these categories:

  1. Household income over $50,000 or 100,000
  2. Credit scores of 650 or more
  3. People Who Recently Moved
geo example

When someone enters the area outlined in your geofencing, they will see an ad that appears while they are in the fenced area.