Geo-Fencing Basics
What is Geo-Fencing?
Geo-fencing is a technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest, also know as a geo-fence.
Geo-fencing also includes targeting group development; accumulating groups of people who share similar characteristics based on their history of movement into and out of various geo-fences.
If a consumer has opted into location services on their mobile phone and enters within this fence, geo-fencing allows you to trigger an advertisement or message to that consumer in an effort to influence their behavior.
For example, if you are a restaurant and you want to target consumers shopping in a nearby grocery store, you could set up geo-fencing around nearby grocers so when consumers walk into those places, they will be served your advertisement.
What is a Geo-Fence?
A geo-fence is a virtual perimeter marking a real geographic area. You can see it as a virtual fence.
The area it surrounds can be as big as a state, or as small as one large building. Geo-fences can take different shapes. For more straightforward cases it could be round. For complex situations, marketers could build polygon shaped geo-fences.
What is a Targeting Group?
A targeting group is a set of people who share similar characteristics based on their history of movement into and out of various geo-fences.
For example, members of the ‘Frequent Grocery Shoppers’ targeting group shop at local grocery stores at a higher than average rate.
how does geo-fencing work?
Step 1:
Your ad is shown in only the best areas to reach your most highly desired clients.
Step 2:
Your ideal customer demographics are identified by interests, age, income and more! This allows you to “drill down” to advertise to the next customer your business needs.
Step 3:
When people who match your targeted group walk into the fenced area they can be shown the ad through 1000’s of different smart phone apps.
Step 4: (optional)
Continue to display your ad to people who matched your customer demographics and entered your geo-fenced area.
Even while they are outside of the geo-fence!
How We Make Geo-Fencing 'Easy'
Proven Target Groups
We have created proven and effective targeting groups for every type of business.
Landing Page Options
Choose to direct potential clients to your website, one of our custom landing page options or have the ad initial a phone call directly to you.
Multiple Ad Options
Choose from still ad and action video ad options to relay your message.
Client Success Team
Our client success team is with you every step of the way. Available by phone or email.