What is geofencing?
Geofencing is a process of using a geofence to target mobile users. Marketers use this technology to collect information about and target their customers while they are in specific areas, known as geofences.
What is a geofence?
A geofence is a virtual perimeter marking a real geographic area. You can see it as a virtual fence. The area it surrounds can be as big as a state, or as small as one large building. Geofences can take different shapes. For more straightforward cases it could be round. For complex situations, marketers could build polygon shaped geofences.
How is geofencing used in different industries?
Geofencing can be used in many different ways. Here are some examples of how marketers in various industries already get creative with geofencing:
Retail: Sending promotional messages as shoppers pass by a store to drive visits.
Automotive: Targeting users that are visiting a car dealership (yours or competitor’s).
Airline: Upselling flyers with fast-track services as they walk in the airport.
Mobile payments: Reminding users of places where they can pay as they visit them.
Travel: Enriching user profiles with travelling history to supercharge future targeting.
Dining reviews: Suggesting a list of popular dishes to a guest who visits a particular restaurant.
Coffee chain: Giving discounts to returning customers to build loyalty.
Online store: Targeting competitors locations with deals to lure customers away.
Do I get to pick the apps?
Think of us as your digital billboard. Anybody in your hometown using their phone can see it. No matter which app shows your ad, you can be assured that it is only targeting people in the area of your choosing.
What sizes are the ads?
320×50, 300×250, sizes used in our system, reach more than 90% of mobile inventory.
What will happen when someone clicks on my ad?
In addition to promoting your business, our service also connects you with potential interested customers. When a user clicks on your ad, it means they are interested in your business. They can directly visit your listing on our website, your website or a custom landing page that you design specifically for your mobile advertising campaign.
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